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Sitzfeldt — Campaign for Sitzfeldt, 2017

A visual identity for Sitzfeldt was created through this photo campaign. Defying the standards of the usual, overly decorated living room situations, the images speak a new language. What does really happen on the sofa? How does our life look like? We sleep, read, play, listen to music, lounge.

Photos: Myrzik & Jarisch