Campaign for Sitzfeldt / 2017

A visual identity for Sitzfeldt was created through this photo campaign. Defying the standards of the usual, overly decorated living room situations, the images speak a new language. What does really happen on the sofa? How does our life look like? We sleep, read, play, listen to music, lounge. Instead of overblown interiors that compliment and stage the furniture, the furniture itself becomes the stage for everyday-life situations.

Fotos and Film by Myrzik & Jarisch